Certification Program in Digital Marketing for Seniors – 6-Month Plan (Day-Wise)
Duration: 6 Months (48 Classes)
Classes: 2 per week, 2 hours per class
Month 1: Introduction to Digital Marketing, Visual Tools (Canva & Filmora), and Website Basics (8 Classes)
Day 1: Course Overview & Introduction to Digital Marketing
Day 2: Exploring Digital Channels: Search, Social Media, Email, Content
Day 3: Introduction to Visual Tools: Basics of Canva for Graphics
Day 4: Hands-On: Designing Simple Graphics with Canva
Day 5: Introduction to Video Editing with Filmora: Basics & Interface
Day 6: Hands-On: Editing Short Videos Using Filmora
Day 7: How Websites Work: Domain, Hosting, & WordPress Basics
Day 8: Building a Basic Website (Setup, Themes, Adding Content)
Month 2: Blogging, Content Marketing & SEO Basics (8 Classes)
Day 9: Basics of Blogging: Writing Engaging Content & Headlines
Day 10: Creating Visual Content for Blogs Using Canva
Day 11: SEO Basics for Blogging: Keywords, Meta Titles, & Descriptions
Day 12: Project: Write & Publish an SEO-Optimized Blog Post
Day 13: Introduction to SEO: How Search Engines Rank Content
Day 14: Off-Page SEO: Link Building & Free SEO Tools
Day 15: Hands-On: Optimize a Blog Post for SEO
Day 16: Mini Project: Create a Blog with Graphics & SEO Integration
Month 3: Social Media Marketing (Part 1) & Advanced Content Creation (8 Classes)
Day 17: Overview of Major Social Media Platforms: Facebook, Instagram, YouTube
Day 18: Setting Up Social Media Profiles & Pages
Day 19: Creating Social Media Content: Stories, Reels, and Posts
Day 20: Hands-On: Designing Social Media Graphics with Canva
Day 21: Introduction to Short Video Editing for Social Media Using Filmora
Day 22: Project: Create a Social Media Post Series (Graphics + Video)
Day 23: Understanding Social Media Algorithms
Day 24: Measuring Engagement & Performance on Social Media
Month 4: Social Media Marketing (Part 2), Local SEO & Google My Business (8 Classes)
Day 25: Engaging with Audiences: Comments, Messages, & AI Assistance
Day 26: Basics of Running Social Media Ads & Budgeting
Day 27: Measuring Campaign Success: Social Media Metrics
Day 28: Project: Plan & Present a Social Media Campaign
Day 29: Introduction to Google My Business (GMB)
Day 30: Step-by-Step Guide to Setting Up & Optimizing GMB
Day 31: Basics of Local SEO: Reaching Nearby Customers
Day 32: Project: Create & Optimize a Google My Business Profile
Month 5: Paid Ads, Email Marketing & Analytics (8 Classes)
Day 33: Understanding Google Ads: Basics of Paid Marketing
Day 34: Setting Up a Simple Google Ads Campaign
Day 35: Writing Ad Copy Using Canva & AI Tools
Day 36: Project: Create a Mock Google Ads Campaign
Day 37: Introduction to Email Marketing: Writing Engaging Emails
Day 38: Free Tools for Email Campaigns & List Building
Day 39: Analyzing Campaign Performance: Open & Click Rates
Day 40: Using Google Analytics to Monitor Website Traffic
Month 6: Capstone Project & Career Planning (8 Classes)
Day 41: Introduction to Capstone Project: Planning a Digital Strategy
Day 42: Develop a Website & Blog Posts for the Project
Day 43: Plan & Execute a Social Media Campaign
Day 44: Launch a Google Ads & Email Campaign
Day 45: Analyze Campaign Performance Using Analytics
Day 46: Resume Writing & Freelance Opportunities in Digital Marketing
Day 47: Final Project Presentation & Feedback
Day 48: Graduation & Certification Ceremony
Outcome
Practical Skills: Students will master Canva and Filmora in the first month and use them across projects.
Portfolio Development: Students will create blogs, websites, and social media campaigns to showcase their work.
Job Readiness: Graduates will be equipped for entry-level jobs or freelancing opportunities in digital marketing.
This structure ensures a balanced and skill-focused learning journey with a future-oriented approach.