Diploma in Digital Marketing for Juniors
12 Months Course Outline (Detailed Day-by-Day)

Duration: 12 months
Classes: 2 per week, 2 hours per class
Admission Fees: Rs.950
Monthly Fees: Rs.500

Month 1: Introduction to Digital Marketing (8 Classes)

Day 1: Course Introduction & Overview of Digital Marketing
Day 2: Understanding Digital Channels (Search, Social, Email, Content)
Day 3: How Search Engines Work: Basics of Google & YouTube
Day 4: Exploring Digital Career Paths (Discussion & Brainstorming)
Day 5: Digital Responsibility: Managing Your Digital Footprint
Day 6: Basics of Internet Safety & Privacy
Day 7: Introduction to Artificial Intelligence in Marketing
Day 8: Introduction to ChatGPT: Overview & Applications in Marketing

Month 2: Website Development Basics (8 Classes)

Day 9: Basics of Websites & Blogs: Why They Matter
Day 10: Domain Names & Web Hosting Explained
Day 11: Introduction to WordPress & Interface Overview
Day 12: Building a Simple Website (Part 1) – Setting Up
Day 13: Building a Simple Website (Part 2) – Adding Pages & Content
Day 14: Basics of Web Design & User Experience (UX)
Day 15: Introduction to Website Navigation & Layout Design
Day 16: Hands-On Project: Website Design Challenge

Month 3: Content Creation & Blogging (8 Classes)

Day 17: Writing for the Web: Blogging Basics
Day 18: Creating Captivating Headlines & Engaging Content
Day 19: Basics of Visual Content: Intro to Graphics & Images
Day 20: Using Canva for Simple Graphic Design
Day 21: Introduction to Content Planning & Scheduling
Day 22: Tips for Writing Blog Posts That Rank Well
Day 23: Project: Writing & Publishing a Blog Post
Day 24: Review & Feedback on Blog Project

Month 4: SEO Fundamentals (8 Classes)

Day 25: Introduction to SEO: How Search Engines Rank Websites
Day 26: On-Page SEO: Keywords, Titles, and Meta Descriptions
Day 27: Introduction to Off-Page SEO: Basics of Link Building
Day 28: Practical SEO Exercise: Keyword Research
Day 29: Optimizing Content for SEO (Hands-On)
Day 30: Monitoring SEO Performance Using Basic Tools
Day 31: Introduction to ChatGPT for SEO Research & Content Ideas
Day 32: SEO Project: Optimizing a Web Page or Blog Post

Month 5: Social Media Marketing (Part 1) (8 Classes)

Day 33: Overview of Major Social Media Platforms (Facebook, Instagram, YouTube, LinkedIn)
Day 34: Setting Up Social Profiles: Best Practices
Day 35: Social Media Content Types: Images, Videos, Stories
Day 36: Introduction to Social Media Algorithms & How They Work
Day 37: ChatGPT for Social Media: Content Ideas & Captions
Day 38: Social Media Content Strategy: Creating Engaging Posts
Day 39: Introduction to Social Media Scheduling Tools
Day 40: Mini Project: Creating a Social Media Post Series

Month 6: Social Media Marketing (Part 2) (8 Classes)

Day 41: Building Audience Engagement & Community
Day 42: Social Media Ads Basics (Facebook & Instagram)
Day 43: Understanding Social Media Metrics & Analytics
Day 44: Hands-On Practice: Setting Up a Mock Social Media Campaign
Day 45: ChatGPT for Engaging Replies & Comment Management
Day 46: Basics of Influencer Marketing: Working with Influencers
Day 47: Analyzing and Optimizing Campaigns
Day 48:Group Project: Designing a Social Media Campaign

Month 7: Graphics & Video Editing Basics (8 Classes)

Day 49: Visual Storytelling: Graphics & Aesthetics Basics
Day 50: Introduction to Free Design Tools (Canva, InShot)
Day 51: Basic Image Editing Techniques & Filters
Day 52: Basics of Video Editing: Cutting, Transitions, and Sound
Day 53: Creating Short-Form Content for Social Media
Day 54: Using AI Tools for Simple Animation
Day 55: Project: Designing Graphics for a Social Media Post
Day 56: Video Editing Project: Create a 30-Second Video Ad

Month 8: Google My Business (GMB) & Local SEO (8 Classes)

Day 57: Introduction to Google My Business (GMB)
Day 58: Setting Up a GMB Profile: Step-by-Step
Day 59: Basics of Local SEO: Targeting Local Audiences
Day 60: Optimizing GMB for Better Visibility
Day 61: Introduction to ChatGPT for Writing Business Descriptions
Day 62: Using Reviews & Ratings Effectively
Day 63: Hands-On Project: Create a Mock GMB Profile
Day 64: Project Review & Local SEO Quiz

Month 9: Google Ads & Paid Marketing Basics (8 Classes)

Day 65: Basics of Paid Marketing: How Google Ads Work
Day 66: Introduction to Keyword Research for Ads
Day 67: Creating Simple Google Ads: Setup & Targeting
Day 68: Understanding Ad Budgeting & Bidding Basics
Day 69: Introduction to Metrics for Measuring Ad Success
Day 70: Hands-On Project: Setting Up a Mock Google Ad Campaign
Day 71: ChatGPT for Ad Copywriting
Day 72: Analyzing Ad Campaign Results & Optimizing Performance

Month 10: Email Marketing Basics (8 Classes)

Day 73: Introduction to Email Marketing: Purpose & Power
Day 74: Building a Contact List: Strategies & Tools
Day 75: Crafting Engaging Email Content (Subject Lines & Copy)
Day 76: Email Marketing Tools: Setting Up with Free Tools
Day 77: ChatGPT for Writing Personalized Email Content
Day 78: Creating a Simple Email Campaign
Day 79: Measuring Success: Open Rates & Click Rates
Day 80: Project: Design & Send a Sample Email Campaign

Month 11: Analytics & Measuring Success (8 Classes)

Day 81: Introduction to Google Analytics: Key Metrics
Day 82: Understanding Website Traffic Sources
Day 83: Tracking Social Media Performance
Day 84: Monitoring SEO Success Using Analytics
Day 85: Introduction to ChatGPT for Data Analysis & Insights
Day 86: Analyzing Campaign Results with Mock Data
Day 87: Preparing Simple Performance Reports
Day 88: Monthly Review Project: Analyze & Report on Data

Month 12: Capstone Project & Career Planning (8 Classes)

Day 89: Introduction to Capstone Project & Project Goals
Day 90: Defining a Digital Marketing Plan: Step-by-Step Guide
Day 91: Hands-On Project: Research & Content Creation
Day 92: Hands-On Project: Website & Social Media Setup
Day 93: Hands-On Project: Google Ads & Email Campaigns
Day 94: Preparing Project Presentations
Day 95: Career Pathways in Digital Marketing: Advanced Learning Options
Day 96: Graduation Ceremony & Final Project Presentation